Plus size

   The women's size range that caters to women who wear sizes 14 to 28. This segment of the women's clothing market accounts for only 19 percent of sales, while recent bodyscanning data and other surveys indicate that approximately two-thirds of American women are size 14 and up. In the early 1980s, manufacturers and retailers finally realized the plus-size market was significantly underserved, leading it to soon become the fastest-growing market segment. Historically, many designers have shied away from the plus-size market for fear of losing brand image. However, customers have pressured retailers and they in turn pressured designers to start offering fashionable plus-size clothing. Beginning in the 1990s, companies like Liz Claiborne (Liz), Givenchy (Givenchy En Plus), Tommy Hilfiger, Old Navy, Wal-Mart, and Target, as well as some manufacturers have either spun-off new plus-size divisions or increased their size assortment. Lane Bryant, now a division of Charming Shoppes, is the leading retailer of women's plus-size clothing in the United States and Fashion Addition is the largest plus-size clothing and accessories retailer in Canada. In 2001, two retailers addressed the newest segment of the plus-size category, the junior plus size. Specialty retail chain Hot Topics launched Torrids and a new direct retailer known as Turnstylz offered trendy fashion for the tween-to-preteen age range.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • plus-size — «PLUHS syz», adjective. 1. having a large body; heavy set: »The elderly professor was a plus size woman with regal bearing. 2. of more than the usual size; big. »The stereotype of an operatic tenor is a bearded Italian in a plus size tuxedo, not… …   Useful english dictionary

  • plus size — «PLUHS syz», adjective. 1. having a large body; heavy set: »The elderly professor was a plus size woman with regal bearing. 2. of more than the usual size; big. »The stereotype of an operatic tenor is a bearded Italian in a plus size tuxedo, not… …   Useful english dictionary

  • Plus-size — or plus sized may refer to:*Plus size clothing is a general term given to clothing sized specifically for men and women of large build*Plus size model, a fashion model who specializes in modelling the above mentioned clothing …   Wikipedia

  • plus-size — (plŭsʹsīz ) n. 1. An extra large or oversize clothing size, especially one for women s or children s clothing. 2. A garment of such a size.   plusʹ sized ( sīzd ) adj. * * * …   Universalium

  • plus size — n. any of a series of sizes in women s garments for full figures * * * …   Universalium

  • plus size — n. any of a series of sizes in women s garments for full figures …   English World dictionary

  • plus-size — /ˈplʌs saɪz/ (say plus suyz) adjective of or relating to a plus size: *I actually took it very seriously that a plus size woman was getting an award for setting trends in fashion. –aap news, 1998. Also, plus sized …   Australian English dictionary

  • plus size — /ˈplʌs saɪz/ (say plus suyz) noun an extra large clothing size …   Australian English dictionary

  • plus size — noun A size of clothing designed specifically for overweight people …   Wiktionary

  • plus-size — adjective N. Amer. (of women s clothing) of a larger size than normal; outsize …   English new terms dictionary

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